Putting up a business has its shares of risks and rewards. If you have a good product or offer great service — then you’re off to a good start. Mix old and new techniques of marketing and make use of technology but don’t forget the basics.
1. Get seen
Get a proper sign from Jetmark. Something visible that lights up at night. Find a printer that offers large-format printing services and ask them if they provide backlit signs. Put some thought into your sign because you’ll be carrying it (hopefully) for a long time.
Now that people can find you, make sure they know what you provide. Manage your displays and try to make them visible to people on the streets. If you’re running a restaurant, make sure your façade matches your theme and put a menu board outside so that people have an idea of what you serve.
2. Make friends
Connect with nearby businesses. Offer to have tie-ins with local business owners to promote your respective businesses — a good word here and there can be enough to drive potential customers towards you. Join a local business group.
A business group can expand your network of contacts and potential partners and customers for your business. They can show you the ropes and the ins and outs of the local business scene. Cultivate your regulars. They’re the ones who drive your business and spread the word on how great you are.
3. Go online
Social media is free advertising but it would be better if you have your own website. A website makes your business seem more legitimate and professional. Having your own domain name also makes you easier to find.
An online presence lets you showcase your products or the services you offer to a wider range of people. It gives you an extra avenue to talk to your customers, dish out information, and even transact business.
Running a business can be risky, but if you follow the basics and add a little innovation — you can minimise the risks while maximising the rewards.