Crafting a Below the Line Advertising Campaign

Business Executives in a Meeting

Marketing and advertising come in many different forms. An important thing you need to do is pick the right way to communicate your message. The popular ones are ATL (above the line) method, which includes TV and radio. Digital marketing is another means you should consider.

But if you want a more direct approach to promotions, you can always go for BTL (below the line) marketing. Not only will it help you relate to your customers directly, but they are also affordable. Below are some of the ideas that could help you with your BTL Marketing.

Attend Trade Shows

If you want to take it one step further, why not attend trade shows? Trade shows will not only expose you to customers, but they will also let you find investors and potential business partners. Before you attend trade shows, you should work with a reliable promotional products printing company for your materials, catalogs, and brochures.

Go for Activations

If you want to start small, you can always go for brand activations. Such activities are little events that will let your customers experience what your brand has to offer. For one, you can have free product trials. If you are a food brand, you can conduct free tasting sessions. What makes this work is that you can partner with existing establishments that have high foot traffic.

Complement with Digital Technology

Direct marketing works well when coupled with a digital platform. As such, your promotional materials should include an e-mail address or a social media link that will prompt your prospects to visit you online. This also gives more customers the opportunity to communicate and exchange ideas.

These are just some of the things you need to keep in mind if you want to start a below-the-line advertising campaign. If you want to make it more creative, you can work with a reputable advertising agency and promotional products suppliers.